Arena / planned experiment
Two outputs. One brief. Brands hidden.
The Arena will test which result better supports a defined research decision—without revealing the vendor, model, or visual polish until after evaluation.
Three themes, high agreement
Reports clear price sensitivity and feature comprehension. Evidence coverage is incomplete for one subgroup.
Four themes, wider variance
Reports mixed price response and a novel trust barrier. One recommendation is unsupported by the source record.
Arena rules
Task before tool
Every match begins with a preregistered question and decision rule.
Blind before vote
Names, styling, and vendor language stay hidden during assessment.
Experts before crowds
Method-qualified reviewers evaluate evidence, not entertainment value.
Reveal every limitation
The result includes disagreement, uncertainty, and evaluation provenance.
Founding cohort
Volunteer a system for the first blinded protocol.
Participation requires configuration disclosure, reproducible outputs, and acceptance that unfavorable results remain publishable.
Enter the review queue