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Evidence profile / source review

Ask Your Audience (AYA)

AYA describes interview-grounded human digital twins for concept testing, focus groups, ad evaluation, and interviews, with outputs intended as directional audience evidence.

Classification

Core buyer overlap

Digital twinsSynthetic respondents

Publicly described methods

  • Interview-grounded twins
  • Concept testing
  • Focus groups
  • Ad evaluation
  • Interviews

Disclosure and limitation

Added after a founder submission and review of public first-party sources. AYA discloses limits around brief quality, changing markets, and specialized knowledge. SRI has not established method review, independent reproduction, or human-reference validation; the vendor-reported comparison does not mark those checks as established.

Sources

  1. [1]
    AYA methodology

    Ask Your Audience · first-party · accessed 2026-10-15

  2. [2]
    AYA qualified validation claim

    Ask Your Audience · first-party · accessed 2026-10-15

  3. [3]
    AYA research workflows

    Ask Your Audience · first-party · accessed 2026-10-15

Evidence dossier / current interpretation

Claim-source review /

Founder-submitted public sources were reviewed on this date. The reported human comparison remains a vendor claim, separate from established validation and independent reproduction.

This review covers the cited sources, not every possible claim or unpublished study. “No specific claim located” does not mean no claim exists.

What this profile establishes

The cited sources establish how the organization publicly describes the tool and its methods.

What it does not establish

Unless explicitly established above, this profile does not establish fidelity to human populations, behavioural prediction, independent reproducibility, or suitability for a decision.

Vendor-reported: human-reference validation

AYA reports 87% average alignment with the represented people on themes, preferences, and reasoning. The vendor describes this as directional evidence, not statistical representativeness or a commercial forecast.

Inspect the vendor source

This check is not established by SRI. A first-party report is not independent reproduction.

Correction right

See a factual error or stronger evidence?

Submit the exact claim, a public source, and your relationship to the tool. Corrections are logged; editorial conclusions remain independent.

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